Can I Use Ezoic with AdSense? Their Compatibility and Benefits

Can I Use Ezoic with AdSense? Their Compatibility and Benefits

The purpose of having an online presence is to disseminate information and earn money in return as a reward. There are many ways to monetize blogs/websites and some of them are through affiliate marketing, display ads, guest posting, etc.

Display ads are the most popular ways to monetize websites. In this article, we are going to look at the two display ads company, which are Google Adsense and Ezoic, and their Compatibility with each other, so read to the end.

What is Google Adsense

Google AdSense is one of the most popular platforms for displaying ads and earning from web traffic.

Google Adsense is one of the largest ad networks. It is owned by Google itself.

What Is Ezoic

Ezoic, on the other hand, is a platform that aims to improve ad revenue and user experience through optimization.

Ezoic is not an ad network, it manages and optimizes ads on websites through its Artificial intelligence, thereby generating more revenue than many ad networks.

Can I Use Ezoic With Adsense

This is one of the most popular questions people ask about these two monetization platforms. This is because when signing up with Ezoic, they will ask you to sign up with Google ads manager also before they will begin to serve ads on your website.

Many people get confused about this and start wondering if Google AdSense and Ezoic go together.

Well, I was confused as well when I was new to Ezoic, and I have to chat with Ezoic customer service to clarify it. So, In this article, I will clarify this too and we will also explore the compatibilities between Ezoic and AdSense, and the benefits of using both platforms together.

Can I use Ezoic with Adsense? Yes, Ezoic allows you to link your Adsense with them so that they can optimize both platforms and maximize your earnings.

Ezoic as an ads optimization platform gets the majority of its ads from Google ad manager, therefore they are very compatible with Adsense and could easily manage it.

Once you link your Adsense account to your Ezoic and optimize it, Ezoic will automatically look for the highest-paying ads on both platforms and optimize them. This is to say that if some ads on Google Adsense pay higher than those on Ezoic, the Ezoic artificial intelligence will automatically push Ezoic ads to one side and go for the high-paying ads on Adsense, vis versa, thereby making you more money.

I hope you got the point. So, both ad platforms could be integrated to earn you more revenue from display ads because they are very compatible.

Can I Use Ezoic Without Adsense

Having known that you can integrate both platforms together to earn better revenue, and also that Ezoic needs the approval of Google ads manager to serve ads, you might be wondering if Ezoic can serve ads without Adsense.

Can I use Ezoic without Adsense? Yes, it’s not compulsory to link Adsense to Ezoic before using Ezoic.

I know you might be confused right now, but let me clear you on this. Yes, without Google ad manager, Ezoic can’t display ads because the majority of its ads come from Google, this doesn’t mean that it needs Adsense to display ads because Google Adsense is different from Google ad manager.

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

I hope you got the difference now. Google Adsense and Google ad manager are not the same, so you can use Ezoic without Google Adsense but can’t use it without google ad manager.

Compatibility Between Ezoic and AdSense

Both are very compatible in many ways. So, you can use Ezoic with AdSense on your website. Ezoic is specifically designed to work alongside AdSense and other ad networks. As I said above, this compatibility allows you to leverage the strengths of both platforms to enhance your website’s performance and revenue potential.

Benefits of Using Ezoic with AdSense

Ad Placement Optimization: As I explained above, Ezoic’s AI technology conducts extensive testing to determine the most effective ad placements for your website. By combining this optimization with AdSense ads, you can achieve a higher click-through rate (CTR) and increased revenue.

Enhanced User Experience: Ezoic focuses on improving user experience by considering factors like ad density, loading times, and user engagement. By delivering a better experience to your visitors, you’re likely to see longer sessions and increased pageviews, contributing to higher ad revenue.

Revenue Growth: Ezoic’s optimization techniques can lead to increased ad revenue by finding the sweet spot for ad placements and configurations. This aligns well with AdSense’s revenue-sharing model, potentially boosting your overall earnings.

A/B Testing: Ezoic allows you to perform A/B testing with various ad layouts and formats. This means you can test different AdSense ad units and configurations to identify which ones generate the highest revenue and engagement.

Diversified Revenue Streams: While AdSense is a popular ad network, relying solely on one source of revenue might limit your income potential. By using Ezoic alongside AdSense, you can diversify your revenue streams by exploring other ad networks that Ezoic gets ads from too.

Adsense Account Protection: Many publishers that use display ads know that Adsense alone is very dangerous.

Sentiments aside! Adsense has a very strict policy that they can ban your account for many reasons, it is very sad that you might not even know the reason. Just like waking up one morning and what you will get from them is ” Hey! We are done with you! your earnings are now gone.

I believe nobody wants that. That’s why I don’t use Adsense on my blogs because I don’t need such problems, instead, I link them with my ezoic accounts so that my Adsense will be protected.

I believe Adsense is strict because of invalid clicks and fraud. The sad truth is, we publishers don’t control user behaviors on our websites. So, one of the benefits of linking Adsense to Ezoic is protection from heartbreaking news like a ban from Adsense.

Conclusion

Using Ezoic with Adsense is very powerful and recommended because there is a lot to gain from it.

So, you can use both Ezoic and Google Adsense on your website and it is recommended.

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